grassrootsGrassroots Initiative was founded to ensure that government and public service are accessible regardless of race, creed or economic status. Since 2005, the organization has served as the “go-to” point for candidates and newly-elected officials in New York’s five boroughs.

Grassroots Initiative’s programs and services fall into three tiers: (1) civic education; (2) election assistance; and (3) tools for government & elected officials. Together, these tiers work to ensure that the door to public service is open to the best and brightest community leaders and that, once elected, these officials have the tools they need to successfully serve their constituents.

Among its early successes, Grassroots Initiative helped elect the first Sikhs in New York City in 2006, opening new doors of opportunity for one of the city’s most misunderstood immigrant communities. Since that time, Grassroots Initiative has continued to play a pivotal role in helping underrepresented communities gain entry into politics. Following 2009 municipal elections in New York City, racial minorities now make up more than half of the City Council – a first in New York history.

In Spring 2009, Grassroots Initiative achieved another milestone, organizing the first entirely online public election in U.S. history. More than 25,000 New Yorkers participated in the school board elections, including more than 400 candidates from across the city. During the 2009 primary and general election cycle, Grassroots Initiative emerged as New York’s largest election consulting firm in terms of numbers of candidates. Grassroots Initiative was the most commonly-cited vendor for New York City candidates during 2009 election after the U.S. Postal Service and Staples, according campaign finance reports.

Grassroots Initiative does not endorse or give preferential treatment to any candidates. We are a non-partisan, 501(c)(3) charitable organization and contributions are tax-deductible to the full extent of the law. For a copy of our 501(c)3 certification letter, click here.